1. What Are Cookies?

Cookies are small text files that websites place on your device when you visit them.

They help websites remember information, maintain functionality, understand how visitors use the site, and improve the overall experience.

We may also use similar technologies, such as pixels, tags, and local storage, for purposes described in this declaration.

2. How We Use Cookies

Depending on the features and tools used on our website, we may use cookies to:

Keep the website functioning properly
Maintain security
Remember preferences
Understand how visitors use our website
Improve website performance
Measure the effectiveness of our marketing
Support advertising or campaign measurement, where applicable

We use cookies only for the purposes described in this declaration and our Privacy Policy.

3. Types of Cookies We May Use

3.1 Essential Cookies

These cookies are necessary for basic website functionality and security.

They may help with:

Website navigation
Login and authentication
Session management
Security
Remembering essential settings

These cookies generally cannot be disabled through our website because certain features may not function without them.

Essential cookies set by Outbird:

ob_consent — remembers your cookie choice (180 days)
ob_region — records whether your location requires cookie consent, based on your approximate country (1 day)

3.2 Preference Cookies

These cookies help remember choices you make, such as language, region, or other preferences.

They allow us to provide a more convenient experience when you return to our website.

3.3 Analytics Cookies

Current status: we do not currently use analytics cookies on our website. The description below explains how we would use them if we introduce analytics tools in the future.

Analytics cookies help us understand how visitors use our website, including which pages they visit, how they navigate the website, and which features they interact with.

We may use analytics tools to collect information such as:

Pages visited
Time spent on pages
Browser and device information
Approximate geographic location
Referral source
Website interactions and usage patterns

We use this information to measure website performance, identify technical issues, improve content and usability, and understand how visitors interact with Outbird.

Where required by applicable law, we will ask for your consent before using non-essential analytics cookies. You may refuse or withdraw consent to analytics cookies through our cookie-consent banner or your browser settings. Refusing these cookies will not prevent you from using the essential features of our website.

The analytics providers and cookies used by Outbird may vary over time. Where applicable, we will identify the relevant providers, cookie names, purposes, and retention periods in our cookie list.

3.4 Marketing Cookies

Current status: we use visitor identification and marketing cookies provided by RB2B (Retention.com). We do not currently use advertising cookies from ad networks.

Where applicable, marketing cookies and similar tracking technologies may help us measure the effectiveness of advertising campaigns, understand how visitors interact with our website, and deliver more relevant marketing communications.

Depending on the tools we use, these technologies may collect information such as:

Pages visited and website interactions
Referral and campaign information
Browser and device information
Approximate geographic location
Advertising or conversion events
Whether visitors have interacted with an advertisement

We will use marketing cookies only where permitted by applicable law and, where required, after obtaining your consent. You may refuse or withdraw consent to marketing cookies through our cookie-consent banner or browser settings.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.

RB2B sets the following first-party cookies on our domain:

_reb2bgeo — location-based matching (20 days)
_reb2bloaded — prevents the script running twice (1 second)
_reb2bref — referring URL for visit attribution (15 days)
_reb2sessionID — current session (30 minutes)
_reb2buid — recognises returning visitors (360 days)
_reb2bfxf — internal identification (1 month)
_reb2btd — identity resolution (1 month)
_reb2bli — links a session to an identity (1 month)
_reb2bresolve — temporary identity resolution (2 days)
_reb2butk — long-term visitor recognition (1 year)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, these cookies are only set after you accept them in our cookie banner. Elsewhere, they may be set when you visit, and you can opt out at any time through “Cookie settings” in our website footer or a Global Privacy Control signal sent by your browser.

RB2B processes this information in accordance with its own privacy policy.

4. Third-Party Cookies

Some cookies and similar tracking technologies may be placed by third-party services that we use to operate, secure, measure, or improve the Outbird website.

Depending on the tools and features available, these third-party services may include providers for:

Analytics and website performance
Payment processing
Customer support and chat
Scheduling and booking
Marketing and advertising
Security and fraud prevention
Other website functionality

These providers may collect information about your browser, device, website interactions, or use of their services. Their use of cookies and similar technologies is governed by their own privacy policies and terms.

Where required by applicable law, we will obtain your consent before allowing non-essential third-party cookies to be placed on your device. You can manage or withdraw your cookie preferences through our cookie-consent banner or your browser settings.

The third-party providers used by Outbird may change over time. Where applicable, we will identify the relevant providers, cookie names, purposes, and retention periods in our cookie list.

You can manage or disable cookies through your browser settings. Most browsers allow you to:

View cookies stored on your device
Delete existing cookies
Block cookies
Allow cookies from selected websites
Change cookie preferences
Receive notifications before cookies are placed

You can use our cookie banner to accept, reject, or customise non-essential cookies, and change your choice at any time through the “Cookie settings” link in our website footer.

You can also withdraw consent at any time by changing your cookie preferences or deleting cookies through your browser settings.

Please note that disabling or rejecting certain cookies may affect the functionality, performance, or availability of some website features. Essential cookies may still be used where necessary to operate, secure, or provide the website.

Your cookie preferences may need to be set again if you delete your cookies, change browsers, or use a different device.

We may update this Cookie Declaration from time to time to reflect changes in our website, services, or the technologies we use.

When we make changes, we will update the “Last updated” date at the top of this page.

7. Contact Us

If you have questions about our use of cookies or similar technologies, please contact us:

Outbird
Email: sagar@outbird.dev
Address: Sangameshwar Nilaya, 20, 2nd Cross Rd, Vibhutipura Extension, Doddanekundi, Bengaluru, Karnataka, India.

For more information about how we handle personal information, please see our Privacy Policy.