Lead Intelligence
Most tools ask for your ICP.This one builds it.
It studies your business, your customers, and your market, then keeps sharpening that picture every single day, without you touching a filter or a form again.
Built after two years of finding these patterns by hand, deal by deal, before any of it became software.
Your ICP
Rough draft
Sharpness
22%
- Industry
- B2B SaaS What you told it
- Company size
- 20–80 people Won deal · Northstar
- Buyer
- Head of Sales Won deal · Lumen
- Best timing
- New sales leader, first 90 days Pattern across 11 wins
- Walk away if
- Nobody owns the sales process Lost deal · Brightwave
Learning from 0 deals
It learns your business
First, it learns what you actually sell.Not a form. Not a twenty field checklist.
You don't start by guessing at an ICP from scratch or filling out a filter list. You tell it about your business, and it uses that as the starting point for everything it does next.
- 01What you sell and how you actually sell it
- 02What a deal that closes well tends to look like
- 03A first working ICP, built from what you told it, not from a template
Tell it about your business
We sell sales coaching software to B2B SaaS teams. Our best deals close with a new Head of Sales, usually in their first quarter.
Starting ICP
Version 1- Industry
- B2B SaaS
- Buyer
- Head of Sales
- Moment
- New sales leader
It understands your customers
Then it studies who actually says yes.And who doesn't, and why not.
It looks at your own deals, the ones you won and the ones you lost, and finds what actually separates them. Not an assumption about what a good customer should look like. What one actually looks like, based on your own history.
- 01The pattern behind the deals you've won
- 02What the deals you lost had in common instead
- 03A customer profile built from your own outcomes, not a generic industry description
Won
- NorthstarSeries BNew VP Sales
- Lumen45 peopleNew Head of Sales
- ArcwiseHiring AEsNew CRO
Lost
- BrightwaveFounder-ledNo sales owner
- Tandem12 peopleNo sales owner
- OaklineServices firmNo sales owner
The pattern
B2B SaaS, 20–80 people, with a new sales leader in their first 90 days.
It learns your market
Then it goes looking for more of them.Same pattern, different company.
Once it knows what your best customers actually look like, it goes and finds accounts that resemble them, and figures out where those accounts spend their time, which platforms, which communities, which sources actually matter for your kind of buyer.
- 01Accounts that match the pattern behind your best customers
- 02Where those accounts actually show up and spend their time
- 03A market map built around your own winners, not a generic industry list
The pattern
B2B SaaS, 20–80 people, with a new sales leader in their first 90 days.
- Fieldwise94% match
Announced a new Head of Sales
LinkedIn
- Quanta91% match
Sales lead asking how to ramp new reps
Community
- Harbor88% match
Hiring six account executives
Job board
Continuous self-learning
It doesn't stop learning once it starts working.Every day sharpens the picture a little more.
While it's running, it watches what's actually working and what isn't. It doubles down on the patterns that keep proving out, and quietly drops the ones that don't. The longer it runs, the sharper it gets, specifically for your business, not for businesses in general.
- 01Learns while it's working, not only during setup
- 02Doubles down on what's actually winning
- 03Lets go of what isn't, without you having to tell it to
every day
- 01Doing
- 02Learning
- 03Sharper
What it changed this week
- Doubled downNew sales leader in the last 90 days
- Doubled downTeams hiring account executives
- Let goCompanies under 15 people
The old way vs this way
Most tools ask you to define your ICP once.This one keeps rebuilding it.
The old way
This way
The old way
Fill out a static ICP form, once, and never touch it again
This way
Builds your ICP from what you tell it, then keeps refining it
The old way
Guess at your market from firmographics alone
This way
Finds accounts that actually resemble your own winners
The old way
One profile, forever, whether or not it's working
This way
Keeps adjusting, based on what's actually converting
The old way
Learns nothing from the deals you lost
This way
Learns as much from what didn't work as from what did
Frequently asked questions
Questions, answered.
Do I need to already have a defined ICP before using this?
No. Tell it about your business and it builds a first working ICP from that, then keeps refining it as it learns more.
What if I don't have a lot of past deal data yet?
It starts with whatever you have, even a small number of won and lost deals, and gets sharper as more comes in. It isn't waiting for a perfect dataset to be useful.
How is this different from a static filter or firmographic list?
A filter list stays exactly as accurate as the day someone set it up. This keeps comparing itself against your actual outcomes and adjusts when the pattern shifts.
Keep reading
- Conversation IntelligenceIt doesn't sound like AI. It sounds like you.It learns your voice, studies the person you're actually talking to, reads exactly where the conversation stands, and knows when the smartest reply is no reply at all.Read more
- The productA better way to do outbound.Leads, data, market signals, outreach and replies, all handled in your existing stack by Outbird agents.Read more
Stop guessing who your best customer is.Let the pattern tell you.
See how it learns your business, your customers, and your market, and keeps getting sharper.